About Us
About Us
We are an technology infrastructure enabling SMEs in the fashion, beauty and lifestyle industries across sub saharan africa scale their business.
Our founder's journey
In 2012, our founder began his journey as a pioneer staff at Jumia, serving as a Category Manager for Fashion. Jumia, one of Africa's leading e-commerce platforms, revolutionized online shopping by providing a marketplace for various consumer goods, including fashion, electronics, and household items. This experience provided deep insights into the challenges and opportunities within the online retail industry.
In 2013, he moved to Konga.com, another major e-commerce platform in Nigeria, where he took charge of developing the fashion category. During his time at Konga, he played a key role in spearheading the creation of private-label brands, which generated an impressive ₦800 million in revenue. Additionally, he was instrumental in migrating Konga from a 1st-party retail model to a 3rd-party retail marketplace, where he identified a major gap in the market—local vendors needed to source products internationally to sell on online platforms locally.
By 2015, he co-founded Fazsion.ng, initially envisioned as a cross-border retail e-commerce platform, alongside Bo Hansen from Denmark. However, based on the market gap observed during his time at Konga, the business pivoted to a B2B wholesale model to better serve local vendors.
In 2016, Fazsion Wholesale was officially launched. Working in collaboration with the sales team, the company successfully acquired over 1,000 SMEs within two years, generating an averagerevenue of ₦500 million NGN Revenue Yearly.This solidified the need for an efficient, structured B2B marketplace that would empower local businesses.
Fast forward to 2024, he was part of the team that founded Trade Enablers, a company providing e-commerce as a service for B2B and B2C transactions, working in partnership with Nigerian banks to drive digital commerce. ₦800 million in revenue
Later In 2024, he took a bold step forward by founding Obana.Africa, an innovative platform designed to enlarge the scope of B2B offerings for local SMEs. Obana goes beyond impoetation from China, Us but exposing Sub-Saharan African SMEs to regional trade opportunities, a $300 billion USD market. The vision for Obana is to operate as an ecosystem, integrating key partners that SMEs need to scale, offering them an all-in-one platform for seamless sourcing, payments, logistics, and financing solutions. Fazsion.ng
Today, Obana Africa stands as a transformative force, connecting businesses, enhancing trade, and unlocking endless opportunities for SMEs across Africa.
Our Vision
Driven by our core values of reliability, authenticity, transparency and community, Obana is here to bridge the gap between dreams and access, becoming the trusted source that businesses turn to for prosperity and progress.
Our Mission
Our mission is simple; to help African SMEs focus on growing their businesses while we cater to their product assortment needs, efficient logistics, payment and inventory financing.
Our Core Values
Our Core Values
Reliability
Reliability
We provide consistent and dependable service that our partners can trust.
Authenticity
Authenticity
We foster genuine relationships by staying true to our mission and values.
Transparency
Transparency
We maintain open communication and accountability in all our operations.
Community
Community
We are dedicated to building strong connections and supporting the growth of our local communities.
Our Unique Selling Points
Obana.Africa is a curated marketplace that connects vendors with the right customers through trusted sales partners. Our platform offers seamless trade with local currency payments, embedded inventory financing, and integrated logistics—ensuring a hassle-free buying and selling experience.
- Curated marketplace
- Pay in local currency
- Sales partners connecting vendors with target customers
- Embedded logistics
- Embedded inventory financing
